The Three Rules of Epidemic or The Tipping Points of Epidemic
Malcolm Gladwell suggested three agents that are responsible in causing changes to a certain condition. They are The Law of the Few, The Stickiness Factor and The Power of Context.
The idea that the first agent(The Law of the Few) brings is that success of any kind of social epidemic is heavily dependent on the involvement of people with a particular set of social gifts. According to Gladwell, economists call this the 80/20 Principle, which is the idea that in any situation, 80% of the work will be done by 20% of the participants. A great change can be made by just a few people.
While The Law of the Few discusses on the messenger, The Stickiness Factor explains about the message itself; the specific content of a message that renders its impact memorable. To test the efficiency of the messenger, the message has to effectively make an impact to the memory. It is when you clarify and present each importance of the content that will make a particular message memorable.
In The Power of Context, Malcolm Gladwell explains, "Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur". A character or an attribute of oneself can never be easily described in a permanent term and often not easily identified straight away. This means, that one can behave differently at a different time and situation, depending on the context he or she has been exposed to.
A character of a true Fighter is not often said to be influenced by a particular context, having said that the context itself must be understood. Once the context have been perceived, only then we are able to master it!
Jalan Cinta, Singgah Untuk Menaklukkan Zaman
Age (Zaman) is a massive CONTEXT that frames our path as a Fighter. "Dan kerana keagunganNya, maka jalan cinta para pejuang tidak boleh hanya singgah di konteks itu. Ia melangkah lebih jauh. Ia menaklukkan. Dan jika ingin menaklukkannya, sebaiknya kita memahaminya terlebih dahulu."
Seperti kita semua
Setiap pejuang adalah anak zaman
Tetapi mereka menguak celah dinding sejarah
Tepat di saat mentari meninggi
Lalu peradaban menjadi lebih cerah
Which Era frames our Path?
Stephen R. Covey's The 8th Habit presents history in five different ages. There's the Hunting Age, the Agriculture Age, the Industrial Age , the Informative Age and the Wisdom Age in which has just begun. "The era in which we are heading to is Wisdom", says Stephen. "Mungkin di sana memang kebijaksanaan berlimpah . Tetapi untuk menujunya, hanya mental para pejuang, karakter para pejuang, kerja-kerja besar para pejuang dan -tentu saja- jalan cinta para pejuang yang bisa kita andalkan."
"Kita akan mengenali dunia yang menjadi bingkai jalan cinta kita. Kita akan memahaminya agar lebih siap menghadapinya . Kita akan memahaminya untuk menaklukkannya di jalan cinta kita, jalan cinta para pejuang.."
Karena ke kemah kami
Sejarah sedang singgah
dan mengulurkan tangannya yang ramah
tak ada lagi sekarang waktu
untuk merenung panjang, untuk ragu-ragu
karena jalan masih jauh
Allahua'lam
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